How does a scheduled price automatically activate and revert?

A scheduled price has explicit StartUtc and EndUtc bounds and an active flag. The price-resolution logic checks for a live scheduled price when computing a product's effective price, so within the window the promotional price is what the customer sees, and outside it the original base (or branch) price applies again — automatically. There's no manual "turn the sale on/off" step and no risk…

A scheduled price has explicit StartUtc and EndUtc bounds and an active flag. The price-resolution logic checks for a live scheduled price when computing a product's effective price, so within the window the promotional price is what the customer sees, and outside it the original base (or branch) price applies again — automatically. There's no manual "turn the sale on/off" step and no risk of forgetting to revert: the window itself governs activation and expiry. This makes promotions safe to schedule ahead of time.