Marketing Automation
Marketing automation is multi-channel across Email, WhatsApp, and SMS — a campaign targets one of these channels, and the platform supports building and…
What channels does marketing support (Email, WhatsApp, SMS)?
Marketing automation is multi-channel across Email, WhatsApp, and SMS — a campaign targets one of these channels, and the platform supports building and sending through each.
How does the per-channel template builder work?
Each channel has its own template builder — email, WhatsApp, and SMS templates are authored appropriately for their medium (email supports richer layout; SMS is short text; WhatsApp its own…
How are recipient lists (segments) built by filtering internal data?
Recipient lists are segments built by filtering internal data — for example, customers whose lifetime value is above a threshold, or who match other criteria — saved as a reusable segment with…
How does the sending strategy avoid single bulk blasts (distribute across addresses / use SES)?
The sending strategy deliberately avoids single bulk blasts: rather than firing everything from one address (which harms deliverability), it distributes across multiple sending addresses…
How are providers pluggable, and how do you add/name a new one?
Send providers are a pluggable list — each provider (e.g.
How is a campaign built, prepared, and sent (throttled/distributed)?
A campaign has a clear lifecycle: build it (choose channel, segment, provider, and content), prepare the recipient batch (resolve the segment into the actual send list), and send…
How is a segment recounted before sending?
Because a segment is a live filter over internal data, its size can change as customers come and go or cross thresholds — so a campaign can recount (refresh) the segment before sending to get…
How does WhatsApp marketing connect via Twilio or Meta?
WhatsApp marketing connects through the same provider options as conversational WhatsApp — via Twilio or directly via a Meta (Facebook) account — configured as a send provider for the WhatsApp…