How does WhatsApp marketing connect via Twilio or Meta?

WhatsApp marketing connects through the same provider options as conversational WhatsApp — via Twilio or directly via a Meta (Facebook) account — configured as a send provider for the WhatsApp channel. So WhatsApp campaigns go out through your chosen WhatsApp Business connection, with the provider's credentials and limits applied. This reuses the platform's WhatsApp connectivity for…

WhatsApp marketing connects through the same provider options as conversational WhatsApp — via Twilio or directly via a Meta (Facebook) account — configured as a send provider for the WhatsApp channel. So WhatsApp campaigns go out through your chosen WhatsApp Business connection, with the provider's credentials and limits applied. This reuses the platform's WhatsApp connectivity for outbound marketing, consistent with how inbound conversational WhatsApp is wired.