Marketing Automation

How are providers pluggable, and how do you add/name a new one?

Send providers are a pluggable list — each provider (e.g. SES, Twilio, a Meta/WhatsApp connection, or a log/test provider) is implemented and named so campaigns can be sent through it, with its own config and per-address throttle limit. Adding a provider means implementing and naming it, after which it's selectable for campaigns on the relevant channel. This extensibility means the…

Send providers are a pluggable list — each provider (e.g. SES, Twilio, a Meta/WhatsApp connection, or a log/test provider) is implemented and named so campaigns can be sent through it, with its own config and per-address throttle limit. Adding a provider means implementing and naming it, after which it's selectable for campaigns on the relevant channel. This extensibility means the business isn't locked to one sender — it can add the providers it prefers per region or channel.