How is a campaign built, prepared, and sent (throttled/distributed)?

A campaign has a clear lifecycle: build it (choose channel, segment, provider, and content), prepare the recipient batch (resolve the segment into the actual send list), and send (dispatch, throttled/distributed per the provider and per-address limits). Sending is metered rather than blasted, and the campaign tracks totals — recipients, sent, failed. This staged approach lets a…

A campaign has a clear lifecycle: build it (choose channel, segment, provider, and content), prepare the recipient batch (resolve the segment into the actual send list), and send (dispatch, throttled/distributed per the provider and per-address limits). Sending is metered rather than blasted, and the campaign tracks totals — recipients, sent, failed. This staged approach lets a marketer assemble and review a campaign, lock in its audience, and then send it under controlled, deliverability-friendly conditions.