How does guest browsing and a session-held cart work?

A visitor can browse the full catalogue without an account, and their cart is held in the session as they add items. The choice of account vs guest checkout is presented at checkout, not as a barrier to shopping. A cart is tied to a session id (and to a user id once signed in), so items persist as the visitor moves around the store. This low-friction model means shoppers can explore…

A visitor can browse the full catalogue without an account, and their cart is held in the session as they add items. The choice of account vs guest checkout is presented at checkout, not as a barrier to shopping. A cart is tied to a session id (and to a user id once signed in), so items persist as the visitor moves around the store. This low-friction model means shoppers can explore and build a basket immediately, deciding whether to register only when they're ready to buy.