How do different events trigger different emails (order confirmed, refund processed)?

Different events trigger different emails — order confirmed, refund processed, and so on — each mapped to its own template via an event key. When an event occurs, the system sends the email defined for that event. So the customer receives appropriate, event-specific communications automatically throughout their journey, and the business controls exactly what each event's email says by…

Different events trigger different emails — order confirmed, refund processed, and so on — each mapped to its own template via an event key. When an event occurs, the system sends the email defined for that event. So the customer receives appropriate, event-specific communications automatically throughout their journey, and the business controls exactly what each event's email says by editing its template. The event-to-template mapping is what makes transactional email systematic rather than ad hoc.