How is an anonymous visitor resolved to a real identity on purchase?

Visitors are tracked anonymously by an id while browsing; on purchase, that anonymous id is resolved to the real identity (the customer), linking the whole prior browsing journey to a named person. So the pages someone viewed before they bought — while they were "anonymous" — become attributable to them once they convert. This anonymous-to-identity resolution is what turns raw traffic…

Visitors are tracked anonymously by an id while browsing; on purchase, that anonymous id is resolved to the real identity (the customer), linking the whole prior browsing journey to a named person. So the pages someone viewed before they bought — while they were "anonymous" — become attributable to them once they convert. This anonymous-to-identity resolution is what turns raw traffic into actionable customer insight: you can see the full pre-purchase path of an actual buyer.