What does the full pre-purchase journey reveal (pages, time, path)?
Once resolved, the full pre-purchase journey is revealed: which pages the customer visited, how many, how long they spent on each, and the path they took. This shows what a buyer actually looked at and cared about before committing — the products they compared, the content they read, where they hesitated. It's far richer than "they bought X"; it's the story of how they got…
Once resolved, the full pre-purchase journey is revealed: which pages the customer visited, how many, how long they spent on each, and the path they took. This shows what a buyer actually looked at and cared about before committing — the products they compared, the content they read, where they hesitated. It's far richer than "they bought X"; it's the story of how they got there, which informs merchandising, content, and conversion optimization.